I didn't see anything in the paper copy about the increase in prices, but I see the note on the online copy. Interesting, I wonder what happened there? I'll have to ask the next time I go into my local Hallmark store.
A few weeks back I had heard that Christmas decorations were going to increase with the new 145% tariffs being placed on China's imports to the US. Balsalm Hill has acknowledge the increase. I'm not sure if this pertains to the Hallmark Dreambook items or not. If it does, it might explain the higher cost. They probably had that Dream Book printed and ready to go months ago. The cost of reprinting probably didn't make financial sense.
Here's what I received this from Balsam Hill:
An Important Update to Our Pricing
With the new tariffs in place, we are making the tough decision to raise our prices starting on
June 10th.
We don't want to raise our prices, but there is no way we can absorb the increases otherwise. We are doing everything we can to minimize what we pass along to customers.
We remain committed to bringing you the very best heirloom-quality Christmas trees, greenery, and décor for all your holiday decorating needs. We're so grateful to be a part of your celebrations. If you've had your eye on a Balsam Hill tree or Christmas décor, now is the time to buy at current prices.
We hope giving you advance notice of this increase is helpful.