My daughter is employed by the largest retail mall in our area. The management/owners of the mall are not opening until 6AM on Black Friday. No one in the mall will be allowed to open before then.
People who are going to the brick and mortar stores will go whenever they open regardless of when that will be. Believe it or not, there are still people who do not have internet access, computers, or smart phones. I even know people who do not have checking accounts, thus no debit card, and no credit card who pay cash only. They won't even deal with pre-paid cards. Those who plan to shop online will do so, anyway. I have CWs who take off CyberMonday so they can shop online. Face it...online competition will always be there, no matter what they do.
Stop pushing Thanksgiving out the door and let people celebrate with their families. It's about time America started embracing more family values.